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Jay Conrad Levinson
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Jay Conrad Levinson - The Father of Guerrilla Marketing
B-E-S-T Expert - Jay Conrad Levinson - Author: "Guerrilla Marketing" series of books with Over 14 million sold; now in 42 languages shares his unique insight into getting the most out of your Business Marketing Efforts.
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Guerilla Caring
Jay Conrad Levinson
It's very easy to care about your customers, but unless you take steps to show them that you care, they might be wooed away by a competitor. Your marketing can say all the right words and tell customers how important they are to you. But you've got to prove your dedication to customers -- and prospects -- by taking concrete steps beyond mere words. . . . keep reading
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Guerilla Pioneering
Jay Conrad Levinson
Guerrillas are terrified of pioneering, knowing that it meets with solid walls of apathy, confusion and fear. Here's how they handle it gracefully. Even though one of the most powerful words in marketing, surpassed only by "free," is "new" -- truly new product or service launches rarely excite the public as much as the marketer. For this reason, guerrillas aren't in an enormous rush to be . . . keep reading
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Guerilla Marketing with Technology
Jay Conrad Levinsion
Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word proccessing. Anyhow, it was complicated and expensive -- and its affect on small business didn't stretch into the arena of marketing. My oh my, how times do change! . . . keep reading
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Growing Geometrically
Jay Conrad Levinson
Guerrillas don't try to grow only in linear fashion by adding new customers. They grow geometrically by mining current customers. There are three ways to make a business more profitable and two of those ways lack something in the way of marketing wisdom. The first way and least likely to generate substantial profits but most likely to generate substantial heartaches is . . . keep reading
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FUSION Marketing
Jay Conrad Levinson
The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of cooperation. Fuse for fun & profit. One of the most rewarding, inexpensive, underused, and effective methods of marketing is to tie in your marketing efforts with . . . keep reading
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Frequency Marketing
Jay Conrad Levinson
Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement. The owner of a small business takes a leap of faith and contracts to run a weekly ad in the local newspaper with a frequency of once a week for a full year. After five weeks, the results displease him so much that he cancels his contract. To truly comprehend how much frequency is enough to spark that sale, you've got to know just what your prospects think from each exposure. Here is exactly what each one thinks as he or she looks at the ad you've run: . . . keep reading
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Five Rules For Marketing
Jay Conrad Levinson
Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way. 1. The 10/30/60 Rule All guerrillas know they have three markets. The largest of those markets and . . . keep reading
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360 Degree Marketing
Jay Conrad Levinson
Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention. Here's the solution: 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and across long periods of time. Here's the bonus: This kind of marketing is never intrusive, such as telephone calls during dinner, and very inexpensive -- even when you employ . . . keep reading
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10 Ways to Guerilla Creativity
Jay Conrad Levinson
When it comes to marketing, guerrillas become creative in very special ways and they're not the ways that are demonstrated by most marketing. Guerrillas view creativity in marketing the same way that drivers view steering wheels in their cars. The creativity is supposed to guide the marketing toward its goal of producing profits just as the steering wheel is . . . keep reading
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