Five Rules For Marketing

Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

1. The 10/30/60 Rule All guerrillas know they have three markets. The largest of those markets and the one that represents the least profits to you is . . . (to read the remainder of this article, please log in below.)