Seven Steps to Cold Calling Follow-up

Let's say you've had a great conversation with a prospect. They've shared their problems and seem genuinely interested in what you are offering. You're excited about following up with them -- but your calls aren't returned. What's happening? Well, the only way to find out the truth of the situation is to ask them. However, before you do, let's stop and consider some important points. You must approach this in a way that invites trust and diffuses the barriers to comfortable communication. . . . (to read the remainder of this article, please log in below.)