When Less is More

Entrepreneurs, by nature, instinct, conditioning, competitive spirit are very into "more". So are sales professionals. More gross revenues. More sales. More customers or clients. More web site traffic. More leads. Even more square footage, more employees. But more is not necessarily better, not necessarily more profitable or even proportionately profitable. The unbridled lust for growth of any kind at any cost gets a lot of business owners into a lot of trouble. For salespeople, it can lead to burn-out. For both, their best clientele being poorly served and neglected as quality thins to accommodate quantity. . . . (to read the remainder of this article, please log in below.)